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How Much Do PR Consultant Make?

How much do pr consultant make? Discover the average salary, base salary, and compensation for pr consultant in the consulting & strategy category. Learn about pr consultant pay per hour, per week, per month, and per annum with detailed salary ranges from $45,000 to $80,000.

Base Salary (avg)
$85,000
Per Hour
$41/hr
Avg Bonus
$10,000
Job Outlook
11.12%
Experience
5 yrs

How Much Do PR Consultant Make? Complete Salary Guide

How much do pr consultant make? This is one of the most common questions in career planning. PR Consultant in the Consulting & Strategy field can expect to earn an average salary of $85,000 per year, with entry-level positions starting at $45,000 and experienced professionals earning up to $80,000 annually.

When breaking down the average salary of pr consultant by time periods, pr consultant typically make around $7,083.333 per month and approximately $1,634.615 per week. The basic salary of pr consultant varies significantly based on experience level, location, and industry specialization. Entry-level pr consultant typically start with a base salary of $45,000, while mid-career professionals earn an average of $75,000, and senior-level roles can command salaries exceeding $80,000.

The salary landscape for pr consultant is influenced by several key factors including geographic location, years of experience, educational background, and specific industry demands. How much do pr consultant make in a week? On average, this translates to approximately $1,634.615 per week. How much do pr consultant make per annum? The annual salary range spans from $40,000 to $120,000, with the median salary sitting at $85,000. Additionally, many pr consultant receive bonuses averaging $10,000 annually, representing approximately 15.25% of their base salary.

How Much Do PR Consultant Get Paid Per Annum? PR Consultant Salary

Annual salary data for pr consultant across different experience levels, showing entry-level, mid-career, and experienced professional compensation ranges based on industry standards.

Entry Level Annual Salary

$45,000
Range: $40,000 - $60,000

Mid-Career Annual Salary

$75,000
Range: $60,000 - $80,000

Experienced Annual Salary

$80,000
Range: $70,000 - $120,000

How Much Do PR Consultant Get Paid in a Month? PR Consultant Monthly Salary

Monthly salary breakdowns for pr consultant at different career stages, providing practical budgeting insights and compensation expectations for financial planning.

Entry Level Monthly Salary

$3,750
per month

Mid-Career Monthly Salary

$6,250
per month

Experienced Monthly Salary

$6,667
per month

How Much Do PR Consultant Get Paid in Different Locations?

Geographic salary variations for pr consultant across different cities and regions, including cost of living adjustments and regional market demand factors that impact compensation.

Austin
$75,000
Range: $50,000 - $95,000
Remote
$75,000
Range: $50,000 - $100,000
Seattle
$80,000
Range: $55,000 - $110,000
New York
$90,000
Range: $60,000 - $120,000
San Francisco
$85,000
Range: $70,000 - $130,000

PR Consultant Salary Trends

Historical salary progression for pr consultant over the past years, showing year-over-year compensation growth and market trends in the industry.

PR Consultant Salary Trends (2020 - 2025)

Bonus & Compensation Package

Additional compensation beyond base salary, including bonuses, commissions, and overtime opportunities that contribute to total annual earnings.

Bonus Percentage

15.25%

of annual salary

Bonuses for PR Consultants are typically awarded based on performance metrics, client satisfaction, project success, and overall company profitability.

Average Bonus

$10,000

annually

Commission

A PR Consultant role may offer commission or incentive opportunities based on client acquisition, campaign success, or performance metrics, enhancing motivation and financial rewards.

Overtime

Overtime pay for PR consultants is uncommon, as they often work on a project basis or salaried positions, focusing more on deliverables than hours worked.

Employee Benefits Package

Comprehensive benefits and perks provided to employees, including health coverage, retirement plans, time off policies, and professional development opportunities.

Comprehensive Benefits

Typical benefits for a PR Consultant include health insurance, 401(k) retirement plans, paid time off (PTO), flexible work arrangements, professional development opportunities, and performance bonuses.

Health Insurance
Paid Time Off
Retirement Plans
Development

PR Consultant Job Overview

Comprehensive details about the pr consultant role including daily responsibilities, work environment, physical demands, and key tasks that define this career path.

About This Role

A PR Consultant shapes and maintains a positive public image for clients through strategic communication. They craft press releases, manage media relations, and develop campaigns to enhance brand reputation. By understanding audience perceptions, they effectively address issues, build relationships, and promote client interests across various platforms to drive engagement and awareness.

Primary Responsibilities

Media relations, crisis management, strategic communication planning, content creation, brand messaging development, event coordination, stakeholder engagement, social media management, reputation monitoring, performance analysis.

Day-to-Day Tasks

A PR Consultant's daily activities include crafting press releases, managing media relations, developing communication strategies, monitoring public perception, attending client meetings, and analyzing campaign effectiveness to enhance brand reputation.

Work Environment

Hybrid

PR consultants typically work in office environments, collaborating with clients and teams, managing projects, and conducting research under tight deadlines.

Physical Demands

Moderate

PR Consultants typically work in office settings, requiring strong communication skills, adaptability to fast-paced environments, and occasional travel for client meetings and events.

PR Consultant Requirements & Prerequisites

Essential qualifications and credentials needed to pursue a career as a pr consultant, including educational background, certifications, and experience requirements.

Education

Bachelor’s degree.

Field: Public Relations, Communications, Marketing, Journalism, Business Administration, Media Studies, Advertising, English, Political Science, Sociology.

Experience

5 years

Employers seek PR Consultants with strong communication skills, strategic thinking, media relations experience, crisis management expertise, and a proven track record in delivering successful campaigns that enhance brand reputation.

Certifications

Certified Public Relations Counselor (CPRC), Accreditation in Public Relations (APR), Certified Crisis Communication Specialist (CCCS), Digital Marketing Certification, Social Media Marketing Certification, Content Marketing Certification, Google Analytics Certification, HubSpot Inbound Marketing Certification.

Required Skills

Strong communication skills, strategic thinking, media relations expertise, crisis management, research and analytical skills, creativity, networking abilities, project management.

Technical Skills

Media RelationsCrisis CommunicationContent CreationSocial Media ManagementEvent PlanningPublic SpeakingStrategic PlanningBrand Management

Soft Skills

CommunicationNetworkingProblem-SolvingCreativityAdaptabilityTeamworkNegotiation

PR Consultant Career Path

Professional progression opportunities for pr consultant from entry-level to senior management, including typical career advancement timeline and role evolution.

Entry Level

Positions:

Public Relations Assistant, Communications Coordinator, Media Relations Specialist

Early-career PR Consultants assist clients in building brand awareness, crafting press releases, managing media relations, and executing communication strategies to enhance public perception and engagement.

Mid-Career

Positions:

Public Relations Specialist, Communications Manager, Media Relations Coordinator

Mid-career PR Consultants manage client relationships, develop strategic communication plans, handle media inquiries, craft press materials, and analyze campaign effectiveness to enhance brand reputation.

Senior Management

Positions:

PR Director, Senior Communications Strategist, Public Relations Manager

Senior PR Consultants manage strategic communications, media relations, crisis management, brand reputation, client consultations, and team leadership to enhance visibility and stakeholder engagement.

Career Progression Timeline

Timeline: 10 years

A typical career path for a PR Consultant involves starting as an assistant, progressing to account manager, and advancing to senior consultant or agency director roles. Continuous skill development and networking are essential for success.

PR Consultant Industry & Growth

Market outlook and growth prospects for pr consultant, including industry trends, job market demand, and factors influencing career opportunities and advancement.

Job Outlook

11.12% Growth

Faster than average

Projected: 2024–2034

Industry Trends

Digital transformation and the rise of social media, increased emphasis on data analytics and measurement, growing demand for crisis management expertise.

Growth Factors

Growing digital presence, increased competition, brand reputation management, crisis communication needs, social media influence, and the demand for strategic storytelling drive PR Consultant demand.

Future Opportunities

AI-driven analytics, sustainability communications, virtual reality experiences, influencer partnerships in niche markets, blockchain transparency, and health tech innovations are emerging opportunities for PR consultants.

PR Consultant Related Professions

Alternative career paths and similar roles for pr consultant, including career transitions, related positions, and advancement opportunities within the field.

Similar Roles

Communications SpecialistPublic Affairs OfficerMedia Relations ManagerBrand Strategist

Career Alternatives

Communications SpecialistMarketing StrategistMedia Relations ManagerBrand Consultant

Upgrade Paths

DirectorStrategistVP of Communications

Related Entry Roles

PR AssistantCommunications SpecialistMedia Relations Coordinator

PR Consultant Skills & Development

Essential skills and professional development resources for pr consultant, including technical abilities, soft skills, recommended courses, and ongoing learning opportunities.

Technical Skills

Media RelationsCrisis ManagementSocial Media StrategyContent CreationSEO KnowledgeEvent PlanningPublic SpeakingResearch Skills

Soft Skills Needed

CommunicationInterpersonal SkillsProblem SolvingAdaptabilityTeamwork

Recommended Certifications

Public Relations CertificationCertified Communication ProfessionalDigital Marketing Certificate

Recommended Courses

Public Relations: Strategies and TacticsThe Complete Public Relations Course

Development Resources

LinkedIn LearningCourseraPRSA (Public Relations Society of America)HubSpot Academy

Training Timeline

6-12months

Estimated training time

Frequently Asked Questions About PR Consultant Salary

Common questions and answers about pursuing a career as a pr consultant, covering qualifications, salary expectations, career prospects, and practical career guidance.

What qualifications are needed to become a PR Consultant?

A bachelor’s degree in public relations, communications, or a related field is typically required.

How much do PR Consultants get paid?

PR Consultants can earn anywhere from $50,000 to over $100,000 annually depending on experience and location.

What skills are essential for a successful PR Consultant?

Strong communication, writing skills, media relations, and strategic thinking are essential.

Is prior experience necessary to become a PR Consultant?

While not mandatory, internships or entry-level positions in PR can significantly enhance job prospects.

What career advancement opportunities exist for PR Consultants?

With experience, one can advance to senior consultant roles, agency management, or corporate communications leadership positions.

How Much Others Make?

Explore salary data for other professions to compare compensation across different career paths and industries.

Important Disclaimer

Salary information provided on this website is for general informational purposes only. Actual salaries may vary based on location, experience, education, industry, company size, and other factors. We strive to provide accurate data, but cannot guarantee the completeness or accuracy of all information. Please verify with official sources before making career decisions.