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Twitter Marketing Advertising

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Twitter Marketing Advertising
Twitter Marketing: Advertising
MP4 | Video: 720p | Duration: 1:49:03 | English | Subtitles: VTT | 234.3 MB


Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It's a perfect platform for small business and those new to online advertisingR12;but it's used by businesses of all shapes and sizes.

This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you'll find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

Twitter ad types
Creating a powerful Twitter profile
Targeting an audience
Using keyword, interest, behavior, and advanced targeting methods
Setting up budgets and bids
Creating a campaign
Managing tweets
Viewing campaign reports and insights

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Tags: Twitter, Marketing, Advertising

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